PRESS RELEASE: Saturday Events Honor Fallen Dallas Officers

Officer Down Foundation Commemorates Two-Year Anniversary of 2016 Police Shootings by Hosting Day of Events to Honor Officers and the Dallas Community

It’s been two years since one of the deadliest attacks on officers where five police officers were killed in an ambush attack in 2016 and just a few months after the North Dallas Home Depot shooting that claimed the life of Dallas police officer Rogelio Santander. On July 7th at Dallas City Hall Plaza, the Officer Down Foundation will host a special event and memorial to honor lives lost in the line of duty and honoring officers that continue to persevere every day. Funds raised will support injured and fallen officers.

Last year, the Texas House passed a bill making July 7th Fallen Law Enforcement Officer Day in the state as a way to remember every year the men and women that put their life on the line to protect us every day. To commemorate this day, the Officer Down Foundation has planned a day of community events including the 5th Annual Officer Down Motorcycle Ride to serve as a reminder of the sacrifices police officers make and honor the resilience of officers and the Dallas community.

The Fallen Officers Memorial at Dallas City Hall Plaza

Starting at 9 AM, officers and community members will gather for a chance to remember, but also celebrate the lives of officers lives lost. The ceremony includes a Color Guard presentation of The US Honor Flag, the national anthem sung by William Vaughn, and speeches from the CEO of the Officer Down Foundation, Willie Ford, and Chief of Staff of the U.S. Honor Flag, Chris Heisler.

The Officer Down Motorcycle Ride

Following the memorial at Dallas City Hall Plaza, motorcycle riders and the community will unite through The Officer Down Motorcycle Ride to commemorate the two-year anniversary of the 2016 Dallas Police shootings, the resilience of the city and honor those who lost their lives. Registered riders will be issued a commemorative patch at the culmination of the police escorted ride, prior to the movie. The 35-mile motorcycle ride will end at Studio Movie Grill Northwest Highway.

Special Screening of Uncle Drew at Studio  Movie Grill

Not riding? Friends, the family of riders and the Dallas community are invited to meet at Studio Movie Grill off Northwest Highway for a special screening of Uncle Drew. Registration includes a meal and, like the ride, directly benefits The Officer Down Foundation.

The Officer Down Foundation, participating Police and partners wish to thank the community for their ongoing and unwavering support from Dallas citizens and beyond.

Thanks to our partners: The Black Police Association of Greater Dallas, Event Southwest, The Honor Network, Rental Stop, Operation Blue Shield and Space Lighting. Each is committed to supporting both the Officer Down Foundation and the Police community as a whole.

The Officer Down Motorcycle Ride will be a fun packed day for people of all ages. Register today at http://odfevents.org

About the Officer Down Foundation

The Officer Down Foundation provides financial assistance to all active Dallas Police Officers and Dallas Independent School District Officers who are facing the loss of income due to a serious injury, life-threatening illness or other catastrophic events. Assistance is also available to an officer's immediate family member (ie, Spouse and children) in the event of the death of an active officer.

 

PRESS RELEASE: Community Policing Grows in Dallas

The Black Police Association of Greater Dallas’ Members Take the Lead in Mending Community Relations in Dallas County

The Black Police Association of Greater Dallas has been dedicated to bridging the gap between law enforcement and the communities they serve for over forty years. For this association, community policing means being proactive about and developing solutions to the immediate problems contributing to public safety issues. This is why the BPA is dedicated to hosting events that encourage police officers to form relationships with civilians and creating programs that solve the needs of the communities they serve, as well as, facilitating conversations on community-police relations.

On March 24th, the Black Police Association of Greater Dallas sponsored a community policing event led by its board member Officer Lamar Glass in collaboration with local nonprofit, First Stripe, called PD Madness. PD Madness was a basketball tournament where eight law enforcement teams hit the court, in a March Madness inspired tournament, against eight community teams.

April 7th, the association held a Home Buying 101 seminar led by local real estate agent, Randy Bell, giving police officers and community members the tools needed to purchase homes in Dallas county including grant information and financing options. This is the first of many seminars the association will be hosting as part of their new home buyers community outreach program.

The Association’s President, Officer Terrence Hopkins (known to many as T. Hop), has made it his own personal mission to bridge the gap between officers and law enforcement by leading conversations on his radio show every Tuesday from 7 to 9 PM called Police Talk 101 where local leaders are invited to discuss community and police relations.

BPA Member, Officer O. Buster, was honored on April 6th for helping save the life of Bailey Adam, a marathon runner that collapsed during the Dallas Rock and Roll Half Marathon. Buster was one of the CPR people on the scene that was able to save the Half-Marathon heart attack survivor.

The Black Police Association of Greater Dallas believes community policing involves forming partnerships with community organizations and giving people the opportunity to interact with law enforcement officers. It is proven that good relationships are essential to good police work.

To learn more about the association's community outreach programs and opportunities to partner, please email info@dallasdoesgood.com and visit their website at www.bpadallas.org.

About the Black Police Association of Greater Dallas

The Black Police Association of Greater Dallas, POA consists of 650 sworn officers/deputies, whom have taken an oath to maintain law and order for our citizens, and represent the finest element of our community. You can be assured that each and every day, we are working diligently to build a safe and prosperous environment for everyone; especially our children. We are proud of the various community, regional, state and national charities who benefit from our support and involvement. We have proudly served the community of Dallas for the forty plus years. We are committed to not only the safety of our citizens and business, but to providing charitable contributions to those in our community who need our help the most.

Ring in the New Year with these 5 Marketing Goals

The beginning of a new year is the perfect time to reflect on the previous year and declare what you would like to achieve in the future. It’s also an opportune time to set goals and resolutions that will help meet your business goals in the New Year. 

Part of setting your business goals is refining your Marketing goals to make sure you take your business to the next level in 2017 and beyond. Investing time in your business marketing strategy will help set the foundation for long-term success. 

So, where do you start? Success starts with setting specific goals and planning actions to achieve those goals.

Read more in January's issue of Southern Dallas Business and Living Magazine on page 25.

View issue here: http://www.southerndallasmag.com/

Align your Marketing Goals with your Business Strategy

Two Questions: What have you done so far to achieve your business goals? But more importantly, is your marketing and business goals aligned?

Yes, these two goals must work in concert with each other and should never operate independently. This is the most fatal flaw in the business planning process and can lead to a waste of time, effort, money and resources. When you set your revenue goals, your marketing should be planned and aligned to help your business achieve them. 

Setting goals and making plans is the easy part, following through with them is the challenge. Hopefully, the questions below help make this process a little easier:


1.    How much revenue do you need to generate through your Marketing efforts?

Your Marketing efforts should be a revenue generator for your business. Creating more brand awareness in the market should bring in more prospects, convert more prospects to customers and in turn increase sales.

2.    How many sales do you need to make to hit your revenue goals?

Be sure to set your sales target. Set a specific sales goal, so you know exactly how many sales need to be made to reach your revenue goals.

3.    How many leads do you need?

Meeting your revenue goals also means acquiring new business. You will need to create an action plan to gain these new customers through creating new opportunities to connect with new customers.

4.    How are you going to increase your retention rate from current customers?

Retain current customers by making them pay attention to you. You can do this through building a relationship with your customers by implementing a monthly email campaign and/or writing a weekly blog informing customers of recent news, services and insight on how your service can help them and anything else that may be valuable to your customers. This will also position you as thought leader in your industry which will make customers trust you more.

5.    What are your success metrics and do you have quarterly benchmarks in place to make sure you’re on track to achieve your goals?

Pick meaningful metrics and always track your progress. Your marketing should have a direct influence on your revenue.

6.    Does your marketing tie into the overarching business strategy?

If the answer is no then why are you doing it? Make sure you can explain how your marketing strategy will bring in new business in the future.

Aligning your marketing goals with your business strategy will not only make your company more successful, but it will make your brand even more impactful. 

As you hit your benchmarks, remember to treat yourself. You deserve to be rewarded for your accomplishments.

Need help? Don't hesitate to email us at info@dallasdoesgood.com.

The Black Police Association of Greater Dallas Responds to Recent Demotions in Dallas Police Department

DALLAS, TX– Effective December 13th, Chief U. Renee Hall will reduce the size of her command staff within the Dallas Police Department by demoting several chief-level officers. Four members of the Black Police Association of Greater Dallas will be affected by either promotion or demotion.

The association would like to acknowledge and congratulate the two chief level officers who were promoted. Although the association has two deputy chief members that were affected by demotion, they will continue to support them and advocate on their behalf. The BPA remains prayerful that the Chief is making the right decisions and hopes to foster a constructive dialogue in light of these changes.

The Black Police Association of Greater Dallas will continue to advocate and promote justice and fairness for their members and the community they serve.

About the Black Police Association of Greater Dallas

The Black Police Association of Greater Dallas, POA consists of 650 sworn officers/deputies, whom have taken an oath to maintain law and order for our citizens, and represent the finest element of our community. You can be assured that each and every day, we are working diligently to build a safe and prosperous environment for everyone; especially our children. We are proud of the various community, regional, state and national charities who benefit from our support and involvement. We have proudly served the community of Dallas for forty plus years. We are committed to not only the safety of our citizens and business but to providing charitable contributions to those in our community who need our help the most.